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Like many other businesses, real estate agencies rely on online traffic in order to bring potential sellers and buyers to their websites. This is where SEO comes in. The goal of SEO is not just to rank high on Google results but also to get people interested in your business or website so that they will take the next step and visit your website to look into your services. This is great for real estate sites that rely heavily on potential buyers and sellers looking for a real estate site to buy and sell their homes and maintain their investments.

As you will see, this type of marketing has helped many real estate companies grow considerably because it drives traffic towards them, which increases revenue and profits.

How does SEO Work

There are three major ways that SEO can help to bring traffic to your real estate website. Through content, reviews, and backlinks, each method is a way of building your ranking on Google and drive traffic to your website.


Marketing experts consider content to be a critical part of digital marketing. It can help produce backlinks and give authority to your website. In addition to this, content helps users reach out to their audience, engage them and make sales. An example of this for a real estate site would be blog posts talking about the changing housing market, or posts on how to prepare a house for resale.


Reviews are good for marketing because it provides valuable backlinks and content for digital marketing. It also promotes your site as a trusted source of information and is an effective way to generate customer engagement. For instance, those who use your services to sell their homes can comment on your services, how helpful your real estate company was in helping them to sell or buy a property.


Businesses usually think that backlinks are just for website promotion, but it has other uses as well:

  • People link to their favorite websites to raise awareness about brands and products.
  • Bloggers use them to boost their credibility by linking to authoritative websites that host good content.
  • They can be used to boost your traffic for your business since potential customers will see your backlinks on websites, as well as allow Google to rank your website higher based on keywords.

Backlinks are often cited as the most popular and most permissive form of growing and increasing your SEO organically. One of the most frequent forms of backlinking used is the anchor text.

This is when the link is placed on-site using a keyword that is most likely to be picked up when search for in Google. For example, if a potential buyer were to search for ‘how to sell my house fast’ a blog site, or website, that links to the anchor text is most likely to be the first shown on Google.

Advantages of Backlinks

There are many advantages to using backlinks for your real estate business. Not only does it help to boost the website using the link that is placed on through the anchor text, but it also ensures that the target site used grows its ranks in Google, making it more likely to be picked up. Here are a few advantages:

  • It helps to improve organic ranking making it easier for websites to be found on search engines like Google and Bing.
  • Backlink helps ensure that search engine bots discover new web pages allowing for faster indexing using existing sites.
  • It helps to refer traffic to other sites.

Cost of Backlinks

Some companies find that purchasing backlinks can be beneficial to their business. However, there are others who get in contact with the website owner and request backlinks.

 Thus, the cost of backlinks could vary depending on the type of blog/website you are targeting, keyword density, location, authority, and root domain.

For example, for a website with .com domain extension, the cost will be $0.01 per link, whereas, for .org domain extension, it will be $0.10 per link because the quality is higher than that of .com domain extensions.


What Are The Long Term Benefits of Backlinks

There are many long-term benefits to backlinks, such as building your brand’s authority and growing your SEO organically. You can create new relationships with smaller or larger companies that allow you to use their websites for backlinks. It can help to drive more traffic to your website, it can also help you to build relationships with other companies by sharing backlinks with them. 

For instance, if you are looking to direct your customers to a mortgage company, you can use CMG Lending. These types of relationships not only help your real estate business by raising your Google ranking but also offer a reliable resource for your potential customers. Backlink relationships are very valuable when you’re just starting out, so having a company like CMG Lending which is interested in a reciprocal relationship is great for your real estate business.

Lead Generation From Backlinks

Companies can use backlinks to help build lead generation. Most companies use the content as a way to provide and market their business and pull in potential customers.

They can use backlinks and anchor texts to promote their businesses and services as a way to get the attention of customers who come to look for their services.

A Few Tips For Getting Backlinks

If you’re looking for a way to utilize backlinking for your content or want to use backlinks to grow your ranking. Here are a few tips that might help:

Write relevant content for better SEO

Write compelling content to bring eyes to your website. The more interesting your content is, the more likely someone will want to link to your content as a reference, which will increase your ranking, and reach.

Use Guest Posting

Guest posting is a strategy allowing you to write posts to put on another person’s website. You can use this as a way to backlink to your website since the owners usually allow 1-2 links that point back to your website. Previously, one of the main issues for this strategy was finding sites that will enable you to make guess posts.

However, more blogs and content websites are allowing guest posts on their website, so there is no longer a shortage of websites that will allow you to write for them. As stated before, there are websites that allow you to add a link to their content, in exchange for a post or link to their company.

Optimize Your Content

If you want to optimize your content for the search engines, you need to know how backlinks work. Furthermore, there will be times when your links will break, or a website goes down, and your link will be lost on your website. Ensuring that you clean up any broken links can help to improve your SEO.

It also helps to recreate dead or out-of-date content. This allows you to do fresh and relevant content on your site; it also means that any business interested in linking to your content will be happy to do so.

Look For Web Directories

Submitting your website to a web directory is also a great way to get backlinks. However, it’s important that you have a look at the directories that you are using since there are many directories that are automated and aren’t good for your website.

In fact, they can have a negative effect on your site in the long run. So doing research into reputable web directories work for your business.  

These are just a few tips that can help you with your backlinks and increase organic SEO using backlinks for your real estate website. Using these tips can help your business reach potential customers while searching online.

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set forth by state and federal laws. We protect your personal information with the most effective tools and
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Your lender should never judge you because of your personal life, history, or financial details. We work with all people in different circumstances and various places in life. Our business is to help you
get to where you want to go. We like to help you get there when we can.



couple hugging after buying a home

Closing a home-buying transaction is the final and crucial stage in purchasing a home, and ensuring a smooth closing experience is vital to avoid frustrations and financial pitfalls. To achieve a successful closing, buyers should follow these essential steps:

1. Early Preparation and Communication:

As soon as you start the homebuying process, begin gathering all the necessary documentation and information required by your lender. This includes pay stubs, tax returns, bank statements, employment history, and any other relevant financial documents. Be proactive in providing these to your lender as soon as they are requested to avoid delays.

Maintain open and clear communication with your loan officer and real estate agent throughout the process. Stay in touch regularly to address any concerns, provide updates, and ask questions. This will help identify and resolve potential issues early on, making the closing process smoother.

2. Obtain Preapproval, Not Just Prequalification:

While prequalification is a helpful initial step in estimating how much you can afford, obtaining preapproval is a more rigorous process. Preapproval involves a thorough evaluation of your financial situation by the lender, including a credit check and verification of your income and assets. With preapproval, you’ll have a more solid commitment from the lender, making your offer more attractive to sellers and reducing the likelihood of last-minute loan rejections.

3. Conduct a Home Inspection:

Before closing on a home, it’s essential to have a professional home inspection. The inspection will identify any potential issues with the property that may need to be addressed before closing. Understanding the property’s condition will also help you make informed decisions during negotiations and ensure you’re making a sound investment.

4. Review Closing Documents in Advance:

Request all closing documents from your lender in advance, typically at least three days before the scheduled closing date. Take the time to carefully review each document, including the loan estimate, closing disclosure, and any additional paperwork related to the loan. If you have any questions or notice discrepancies, don’t hesitate to seek clarification from your lender or real estate agent. Avoid rushing through the documents on the day of closing to minimize errors or misunderstandings.

5. Secure Funds for Closing Costs:

Calculate the amount you’ll need to bring to the closing table to cover your down payment and closing costs. Ensure you have the necessary funds available in the form of a certified check or wire transfer. Keep in mind that personal checks are typically not accepted for these payments. Be cautious of wire fraud and verify the wiring instructions directly with your title agent or attorney to prevent any mishaps.

6. Avoid Major Financial Changes:

In the period leading up to the closing, avoid making significant financial changes that could impact your loan approval. This includes taking on new debt, changing jobs, or making large purchases on credit. Any of these actions could affect your credit score and debt-to-income ratio, potentially jeopardizing your loan approval.

7. Stay Responsive and Organized:

Respond promptly to any requests for additional information from your lender. Being organized and providing the necessary documentation in a timely manner will help keep the closing process on track. Avoid any delays that could arise from missing or incomplete paperwork.

By following these detailed steps and remaining proactive throughout the home loan closing process, you can significantly increase the chances of a smooth and successful closing on your new home.


Image on chalk board that says refinance your mortgage

Potential Reduction of Interest Rates

Refinancing your home can be a smart financial move, especially when interest rates are lower than your current mortgage rate. By refinancing at a lower rate, you can significantly reduce the interest portion of your monthly mortgage payment. The savings can add up over time, allowing you to use the extra funds for other financial goals, such as saving for retirement, investing, or paying off high-interest debts.

Cash Withdrawal for Important Expenses

Homeowners with substantial equity in their homes can use refinancing as an opportunity to access cash for significant expenses. This is often known as a “cash-out refinance.” You can borrow against the equity you’ve built in your home and receive the funds as a lump sum or line of credit. Many homeowners use this option to cover major expenses like college tuition, home renovations, or debt consolidation. It’s essential to use the funds wisely and avoid accumulating unnecessary debt.

Switching from Adjustable to Fixed-Rate Mortgage

If you currently have an adjustable-rate mortgage (ARM), you might be concerned about potential future interest rate increases. Refinancing to a fixed-rate mortgage can bring peace of mind and financial stability. With a fixed-rate mortgage, your interest rate remains constant throughout the loan term, protecting you from market fluctuations. This predictability allows for better financial planning and ensures that your monthly mortgage payments stay consistent, making it easier to budget for other expenses.

Shortening the Mortgage Duration

Refinancing your mortgage to a shorter term, such as switching from a 30-year to a 15-year mortgage, can help you become debt-free faster. While the monthly payments on a shorter-term mortgage may be higher, you’ll build equity and pay off your loan more quickly. Additionally, shorter loan terms often come with lower interest rates, which means you’ll save on overall interest costs. This option is ideal for homeowners who have improved their financial situation since their initial mortgage and can comfortably handle the higher monthly payments.

Improved Financial Planning

Refinancing your home can provide better financial planning options, aligning your mortgage terms with your financial goals. For example, if you plan to retire soon, refinancing to a shorter term with a fixed interest rate can help you become mortgage-free before retirement, reducing financial burdens during your golden years. Additionally, refinancing might also help you consolidate debts, simplifying your finances and potentially lowering your overall interest payments.

Utilize Online Calculators

Before deciding, it’s crucial to use online refinancing calculators to assess the potential benefits. These calculators allow you to compare different loan terms, interest rates, and closing costs to determine if refinancing is right for you. Remember that while refinancing can be advantageous, it’s essential to consider closing costs, prepayment penalties (if any), and how long you plan to stay in your home to ensure it aligns with your financial goals.

In conclusion

Refinancing your mortgage in Colorado offers various benefits, including potential interest rate reduction, accessing cash for essential expenses, securing a fixed interest rate for stability, shortening your mortgage duration, and improved financial control. However, it’s essential to weigh the costs and benefits and consult with a qualified lender or financial advisor to make informed decisions tailored to your unique financial situation and long-term goals.


Young woman buying a home with CHFA

Here are some Tips to make it easier to get a home loan to buy a home:

Assess Employment Stability

One of the crucial factors that lenders consider when approving a home loan is your employment stability. Aim to be employed with the same company for at least two years before applying for a loan. Consistent employment demonstrates reliability and improves your chances of getting approved. Additionally, showing regular increases in your income through job performance raises and cost of living adjustments can further boost your credibility as a borrower.

Gather Required Documents

Before applying for a home loan, ensure you have all the necessary documents in order. Lenders will want to review your financial history and verify your income and assets. Here are some essential documents you’ll need:

  • Assets: Current savings and checking account statements
  • Reserves: Statements from retirement accounts and other investment accounts
  • Income: Recent paystubs, W2s, and tax returns

Having these documents readily available will expedite the loan application process and demonstrate your financial preparedness to the lender.

Strengthen Your Financial Profile

To improve your standing as a potential borrower, focus on building your assets. Having financial resources to fall back on in case of emergencies or unforeseen circumstances can assure lenders of your ability to handle mortgage payments. Consider contributing to retirement accounts, maintaining life insurance policies with cash-out options, or saving up cash reserves.

Save for a Down Payment

Having some funds available for a down payment is often crucial, especially in competitive housing markets. A substantial down payment can improve your loan terms and increase the likelihood of your offer being accepted by sellers. Start saving early to ensure you have enough funds when the time comes to make an offer on a home.

Be Consistent in Your Financial Behavior

Leading up to your home loan application, it’s essential to maintain consistency in your financial behavior. Avoid making significant life changes that could impact your loan eligibility, such as changing jobs, making major purchases (like a new car), or taking on new credit. Lenders will review your banking history to gauge your spending habits, so practice responsible financial management.

Stay Within Your Means

Use online home loan calculators to determine what you can realistically afford. Consider your income, interest rates, insurance costs, and other expenses to estimate your monthly mortgage payments. By seeking a home loan that aligns with your income, you show lenders that you are a responsible borrower and increase the likelihood of loan approval.

Seek Professional Guidance

Navigating the home loan process can be overwhelming, especially for first-time buyers. Consider seeking advice from mortgage professionals or a reputable mortgage broker. They can guide you through the process, help you understand different loan options, and find the best fit for your financial situation.

In conclusion, getting a home loan requires careful preparation and financial responsibility. By assessing your employment stability, gathering the necessary documents, building your assets, saving for a down payment, being consistent in your financial behavior, and seeking professional advice, you can significantly increase your chances of obtaining a home loan and achieve your dream of homeownership in Colorado.


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