Like many other businesses, real estate agencies rely on online traffic in order to bring potential sellers and buyers to their websites. This is where SEO comes in. The goal of SEO is not just to rank high on Google results but also to get people interested in your business or website so that they will take the next step and visit your website to look into your services. This is great for real estate sites that rely heavily on potential buyers and sellers looking for a real estate site to buy and sell their homes and maintain their investments.
As you will see, this type of marketing has helped many real estate companies grow considerably because it drives traffic towards them, which increases revenue and profits.
How does SEO Work
There are three major ways that SEO can help to bring traffic to your real estate website. Through content, reviews, and backlinks, each method is a way of building your ranking on Google and drive traffic to your website.
Content:
Marketing experts consider content to be a critical part of digital marketing. It can help produce backlinks and give authority to your website. In addition to this, content helps users reach out to their audience, engage them and make sales. An example of this for a real estate site would be blog posts talking about the changing housing market, or posts on how to prepare a house for resale.
Review:
Reviews are good for marketing because it provides valuable backlinks and content for digital marketing. It also promotes your site as a trusted source of information and is an effective way to generate customer engagement. For instance, those who use your services to sell their homes can comment on your services, how helpful your real estate company was in helping them to sell or buy a property.
Backlinks:
Businesses usually think that backlinks are just for website promotion, but it has other uses as well:
- People link to their favorite websites to raise awareness about brands and products.
- Bloggers use them to boost their credibility by linking to authoritative websites that host good content.
- They can be used to boost your traffic for your business since potential customers will see your backlinks on websites, as well as allow Google to rank your website higher based on keywords.
Backlinks are often cited as the most popular and most permissive form of growing and increasing your SEO organically. One of the most frequent forms of backlinking used is the anchor text.
This is when the link is placed on-site using a keyword that is most likely to be picked up when search for in Google. For example, if a potential buyer were to search for ‘how to sell my house fast’ a blog site, or website, that links to the anchor text is most likely to be the first shown on Google.
Advantages of Backlinks
There are many advantages to using backlinks for your real estate business. Not only does it help to boost the website using the link that is placed on through the anchor text, but it also ensures that the target site used grows its ranks in Google, making it more likely to be picked up. Here are a few advantages:
- It helps to improve organic ranking making it easier for websites to be found on search engines like Google and Bing.
- Backlink helps ensure that search engine bots discover new web pages allowing for faster indexing using existing sites.
- It helps to refer traffic to other sites.
Cost of Backlinks
Some companies find that purchasing backlinks can be beneficial to their business. However, there are others who get in contact with the website owner and request backlinks.
Thus, the cost of backlinks could vary depending on the type of blog/website you are targeting, keyword density, location, authority, and root domain.
For example, for a website with .com domain extension, the cost will be $0.01 per link, whereas, for .org domain extension, it will be $0.10 per link because the quality is higher than that of .com domain extensions.
What Are The Long Term Benefits of Backlinks
There are many long-term benefits to backlinks, such as building your brand’s authority and growing your SEO organically. You can create new relationships with smaller or larger companies that allow you to use their websites for backlinks. It can help to drive more traffic to your website, it can also help you to build relationships with other companies by sharing backlinks with them.
For instance, if you are looking to direct your customers to a mortgage company, you can use CMG Lending. These types of relationships not only help your real estate business by raising your Google ranking but also offer a reliable resource for your potential customers. Backlink relationships are very valuable when you’re just starting out, so having a company like CMG Lending which is interested in a reciprocal relationship is great for your real estate business.
Lead Generation From Backlinks
Companies can use backlinks to help build lead generation. Most companies use the content as a way to provide and market their business and pull in potential customers.
They can use backlinks and anchor texts to promote their businesses and services as a way to get the attention of customers who come to look for their services.
A Few Tips For Getting Backlinks
If you’re looking for a way to utilize backlinking for your content or want to use backlinks to grow your ranking. Here are a few tips that might help:
Write relevant content for better SEO
Write compelling content to bring eyes to your website. The more interesting your content is, the more likely someone will want to link to your content as a reference, which will increase your ranking, and reach.
Use Guest Posting
Guest posting is a strategy allowing you to write posts to put on another person’s website. You can use this as a way to backlink to your website since the owners usually allow 1-2 links that point back to your website. Previously, one of the main issues for this strategy was finding sites that will enable you to make guess posts.
However, more blogs and content websites are allowing guest posts on their website, so there is no longer a shortage of websites that will allow you to write for them. As stated before, there are websites that allow you to add a link to their content, in exchange for a post or link to their company.
Optimize Your Content
If you want to optimize your content for the search engines, you need to know how backlinks work. Furthermore, there will be times when your links will break, or a website goes down, and your link will be lost on your website. Ensuring that you clean up any broken links can help to improve your SEO.
It also helps to recreate dead or out-of-date content. This allows you to do fresh and relevant content on your site; it also means that any business interested in linking to your content will be happy to do so.
Look For Web Directories
Submitting your website to a web directory is also a great way to get backlinks. However, it’s important that you have a look at the directories that you are using since there are many directories that are automated and aren’t good for your website.
In fact, they can have a negative effect on your site in the long run. So doing research into reputable web directories work for your business.
These are just a few tips that can help you with your backlinks and increase organic SEO using backlinks for your real estate website. Using these tips can help your business reach potential customers while searching online.
